Brovation as a sustainable fashion brand

There are countless fashion brands – small, big, extravagant, sustainable or simply hobby brands founded in a student dorm.

However, all brands have one thing in common – the need for materials, shipping & labour. In this blog post, we want to discuss the key differences between Brovation as an eco-friendly brand and many competitors that lack awareness for a more sustainable and eco-friendlier planet.    

Materials  

It’s a long way from the cotton field to your final Brovation hoodie or t-shirt. At every stage of the complex supply chain, our suppliers try to ensure the highest level of transparency. Our organic cotton, which is sourced from India, goes through several stages, from the cotton plantation to the finished product on our shelves. Our suppliers and us work hard to ensure that only the best raw materials are sourced and manufactured in the best ways possible, limiting and greatly decreasing the harm to people, animals, and the environment.  

But what is the difference in the material itself?  

Well, unlike conventional cotton, organic cotton is produced without using chemical insecticides, fertilizers, or pesticides. Therefore, no hazardous or toxic substances leak into the soil, neighbouring rivers, or lakes, resulting in a safer and healthier environment for farmers and their families.  

Sustainable shipping 

Shipping is an essential and major factor in the production of all kinds of goods.  

In all honesty, until a Brovation hoodie reaches you as a customer, it has travelled around 24,000km across the world. That’s a lot.  

So is there a ‚real‘ way to ship sustainably? None that we or our suppliers and partners know of.  

However, what we do know is that we can reduce waste and compensate for greenhouse gas emissions as much as possible.  

The list shows how we at Brovation make sure that our shipping is as eco-friendly as possible: 

  • greenhouse gas emissions caused by shipping are offset by worldwide projects from our shipping partners 
  • planting at least one tree for every item sold at a location you can vote for!  
  • our partners have started collecting offcuts from organic fabrics in their partner factories. The goal is to use these fabric scraps to make recycled yarn for the production of further product lines.  

Labour  

There is no doubt that without the effort of dozens of people, Brovation would not exist. Of course, as a fashion brand, we could source our base products for a fraction of our current prices and maximise profits. However, this would come at the cost of exploiting the hard-working people helping us to exist and would go against our core values and everything we stand for. 

Therefore, it is essential to us that our suppliers take all measures to ensure high labour standards. For example, by joining the Fair Wear Foundation (FWF) –  an independent organisation that works with various companies in the textile and fashion industry to improve general working conditions. It follows 8 principles: 
 

  • employment is freely chosen 
  • no exploitation of child labour 
  • no discrimination in employment 
  • a legally binding employment relationship 
  • payment of a living wage 
  • reasonable hours of work safe & healthy working conditions 
  • freedom of association 

The FWF carries out audits in factories, works out plans to improve & organize workshops for Workplace Education. It also offers a ‘Complaints procedure’ every worker knows of, which helps to learn about inadequate conditions. 

That’s just a small insight into our life at Brovation as a sustainable fashion brand and we assure every customer, partner, employee and everybody else, that we’re tirelessly working to help the fashion industry become more sustainable and eco-friendly to make our planet a better one – for everyone.  
 
Feel free to contact us any time at hello@brovation.org or through our contact form. 

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